The Town of Firestone Announces Development Agreement with Target and the Firestone Urban Renewal Authority

Submitted by Paul Suter

Construction of a new 128,000 square foot Target store to begin soon.

Firestone, CO (June 2025) – In November of 2024, the Town of Firestone announced that it had entered into a Development Agreement with the Firestone Urban Renewal Authority and Target Corporation (Target). Based on the terms of the agreement, Target purchased an 11-acre site located at the southwest corner of Jake Jabs Blvd and City Centre Rd, directly west of Home Depot within the Firestone City Centre development (a property overseen by The Staenberg Group). In April, Target Corporation officially closed on the property, allowing the project to continue progressing, and in May, we began to see dirt work on the site.

The store, which is anticipated to be 128,000 square feet, will sell a mix of general merchandise and grocery items and have dedicated spaces for online shoppers to pick up their purchases conveniently. The Town of Firestone anticipates construction beginning in 2025 and the store opening in 2026.

This development is anticipated to create a substantial economic benefit for Firestone by significantly increasing sales, use, property taxes, and other revenues for the Town. In addition, it will increase local employment opportunities and provide a much-needed and desired opportunity for community members to shop closer to home. In addition, since the announcement of the agreement, the Town of Firestone has seen an increased interest in other retail and restaurant projects in the area.

The development agreement was made possible by a culmination of efforts by Town Staff, The Staenberg Group, and Target. The Town of Firestone and Target began conversations about this project in 2022 at the national ICSC conference in Las Vegas.

“This is a great example of the kind of strategic investment our Board of Trustees believes is critical to our long-term success,” said Town Manager A.J. Krieger. “It’s really been a privilege to work in such a cooperative way with Target. Attracting quality retailers like Target is a critical component of our plans to grow in a value-added way and creates additional opportunities. Target has been a great partner, and we’re excited for them to be a part of our community.”

Construction is anticipated to begin in June 2025. The general contractor is Roche Constructors, Incand the architect is RSP Architects, Ltd.

More information regarding the Town of Firestone is available at www.firestoneco.gov.