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It’s National Homeownership Month: Chase Debuts Updated Offerings and Reveals First-Time Homebuyer Attitudes Study
Amid Economic Fluctuations, 70% Of First-Time Buyers Still See Homeownership As An Important Step To Building Wealth
Chase Home Lending unveiled a refreshed suite of homebuyer resources and findings from a recent consumer survey. Chase’s new homebuyer product offerings, educational resources, and easy-to-use tools have been designed to help consumers navigate the homebuying process and manage homeownership.
Despite the fluctuating housing market this past year, Chase’s latest First-Time Homebuyer Study revealed that confidence levels remain high with 44% of respondents indicating they are confident they’ll be financially ready to purchase in the coming year, up 12% YoY.
Refreshed Suite of Chase Offerings and Educational Resources
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Chase has expanded its portfolio of resources to support customers on their path to homeownership. New and updated resources include:
“The homebuying process can be complex, so it’s critical that homebuyers have the right knowledge, tools and experts to help them,” said Sean Grzebin, Head of Consumer Originations, Chase Home Lending. “The latest set of resources from Chase, coupled with our network of home lending advisors, were designed with the current needs of homebuyers in mind, like locking in a rate and finding opportunities for savings. We’re excited for consumers to explore our updated offerings and engage with tools that can help them achieve homeownership.”
New Research From Chase
The study was commissioned to better understand the needs of first-time homebuyers purchasing amid an uncertain economic environment. Homebuying attitudes, behaviors, and expectations were evaluated, specifically as it relates to confidence, financial readiness, and more. Though the current state of the economy has a considerable impact, 58% of respondents said that they were likely to purchase in the next 12 months, and 70% still see homeownership as an important step to building wealth.
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“Prospective homebuyers are eager to tap into the wealth-building capabilities that homeownership brings,” shared Grzebin. “Despite market uncertainty and lengthened timelines, first-time buyers are making the necessary lifestyle adjustments to reach their homeownership goals.”
Respondents know what they need to do to get financially ready for homeownership, and confidence in their financial readiness is improving (up 12% YoY). Two-in-three respondents have improved their credit score and implemented budgeting techniques to save more for a home. Sixty-four percent are working to improve their credit score, 63% are creating and sticking to monthly budgets, and 67% are making lifestyle adjustments.
The study is based on the responses of 1,900 U.S.-based consumers fielded in Q4 2022 amongst those who have never owned a home. For more information about Chase Home Lending, visit www.chase.com/mortgage.
Additional survey findings:
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